" A New Approach to Design Thinking." -Doug Powell
This presentation was about IBM's new site that is their new approach to design thinking. Instead of working with 5-10 people, you can now work with 500 people from different parts of the world. This allows you to get feedback from so many different people with different views and opinions. IBM Design Thinking site's main focus is Human centered outcomes at speed and scale. They focus on user outcome, multi-disciplinary teams and restless reinvention (iterate, iterate, iterate.) The keys to their design thinking is HILLS: which is a statement of intent that frames a problem of the predicted outcome. PLAYBACKS: allows project stake holders to share and get feedback and stay in the loop on a private platform.
SPONSORED USERS: Real people who will use the product in the future will become active participants in the process to help deliver true meaningful outcomes.
"Creative Inspiration Workspace" - Margo Chase
Margo has big posters of logo work that she has done since the beginning of her career. She believes the mood of the space should reflect the work they do. The work they do is unusual/ eclectic but functional. Her space reflects that meaning it's not too fancy but functional. The walls in the office is covered with a fun mural of the their interpretation of the outside of their office. The studio is a open space so people could talk and work at the same time, share ideas, contribute to each others project, give criticism and just collaborate with each other. Her team members are very flexible, she has an account person working with a creative but they don't always work with the same person , it may change depending on the situation. She has a large library because she believes that its very important part of the process.
This presentation was about IBM's new site that is their new approach to design thinking. Instead of working with 5-10 people, you can now work with 500 people from different parts of the world. This allows you to get feedback from so many different people with different views and opinions. IBM Design Thinking site's main focus is Human centered outcomes at speed and scale. They focus on user outcome, multi-disciplinary teams and restless reinvention (iterate, iterate, iterate.) The keys to their design thinking is HILLS: which is a statement of intent that frames a problem of the predicted outcome. PLAYBACKS: allows project stake holders to share and get feedback and stay in the loop on a private platform.
SPONSORED USERS: Real people who will use the product in the future will become active participants in the process to help deliver true meaningful outcomes.
"Creative Inspiration Workspace" - Margo Chase
Margo has big posters of logo work that she has done since the beginning of her career. She believes the mood of the space should reflect the work they do. The work they do is unusual/ eclectic but functional. Her space reflects that meaning it's not too fancy but functional. The walls in the office is covered with a fun mural of the their interpretation of the outside of their office. The studio is a open space so people could talk and work at the same time, share ideas, contribute to each others project, give criticism and just collaborate with each other. Her team members are very flexible, she has an account person working with a creative but they don't always work with the same person , it may change depending on the situation. She has a large library because she believes that its very important part of the process.
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